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	<title>Noble Imaging, LLC</title>
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	<description>Brand Identity &#38; Web Development</description>
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		<title>The Art of Logo Design &#124; PBS</title>
		<link>http://www.nobleimaging.com/home/archives/1279?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-art-of-logo-design-pbs</link>
		<comments>http://www.nobleimaging.com/home/archives/1279#comments</comments>
		<pubDate>Thu, 19 Jul 2012 22:58:11 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.nobleimaging.com/home/?p=1279</guid>
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		<title>Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid</title>
		<link>http://www.nobleimaging.com/home/archives/1225?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=outdoor-light-interventions-by-luzinterruptus-illuminate-the-streets-of-madrid</link>
		<comments>http://www.nobleimaging.com/home/archives/1225#comments</comments>
		<pubDate>Mon, 09 Jul 2012 17:42:06 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Inspiration]]></category>

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		<description><![CDATA[Luzinterruptus is an anonymous artistic group in Madrid who seek to highlight problems within the city using a wide variety of temporary light-based installations. The group is headed up by a duo including an artist and a photographer who have been using their art to create awareness of social and environmental issues since 2008. Via their [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><h1></h1>
<p><a href="http://www.luzinterruptus.com/">Luzinterruptus</a> is an anonymous artistic group in Madrid who seek to highlight problems within the city using a wide variety of temporary light-based installations. The group is headed up by a duo including an artist and a photographer who have been using their art to create awareness of social and environmental issues since 2008.</p>
<div>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.thisiscolossal.com/wp-content/uploads/2012/06/light-12-640x426.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-22-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-32-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
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<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-42-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-51-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-61-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-71-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-8-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-9-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p><img title="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/light-10-640x4264.jpg" alt="Outdoor Light Interventions by Luzinterruptus Illuminate the Streets of Madrid Spain light installation art " width="640" height="426" /></p>
<p>Via their website:</p>
<blockquote><p>We began to act on the streets of Madrid at the end of 2008 with had the simple idea of focusing people´s attention by using light on problems that we found in the city and that seem to go unnoticed to the authorities and citizens. But everything that we do does not have a subversive aim. Sometimes we simply want to embellish, or to highlight anonymous places or corners that seem special or objects to which we think extraordinary artistic value, although they have been left on the streets for unknown seasons, with artistic intention, by anonymous people.</p></blockquote>
<p>From memorializing <a href="http://www.luzinterruptus.com/?p=1133">a public swimming pool</a> taken from a community with empty governmental promises of a new one, to ghostly commentary on <a href="http://www.luzinterruptus.com/?p=722">nuclear power</a>, I find their work to be fun, original and always a pleasure to discover. Shown above is just a glimpse of my favorite five of their works, so make sure to check out their <a href="http://www.luzinterruptus.com/">blog</a> or <a href="https://www.facebook.com/Luzinterruptus">Facebook</a> to see dozens more.</p>
<p>&nbsp;</p>
<p><a href="http://www.thisiscolossal.com/2012/06/outdoor-light-interventions-by-luzinterruptus-illuminate-the-streets-of-madrid/">Original Article</a></p>
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		<title>21 Amazing Examples of Clean and Minimal Web Designs</title>
		<link>http://www.nobleimaging.com/home/archives/1071?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=21-amazing-examples-of-clean-and-minimal-web-designs</link>
		<comments>http://www.nobleimaging.com/home/archives/1071#comments</comments>
		<pubDate>Fri, 06 Jul 2012 17:07:02 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.nobleimaging.com/home/?p=1071</guid>
		<description><![CDATA[As a web designer, sometimes it can be tempting to try to incorporate the latest and greatest, trendy eye candy into a design. Or use a complex color palette. Doing this will often result in a web site that looks over designed and distracts from what’s most important – the content. More often than not, [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><p>As a web designer, sometimes it can be tempting to try to incorporate the latest and greatest, trendy eye candy into a design. Or use a complex color palette. Doing this will often result in a web site that looks over designed and distracts from what’s most important – the content. More often than not, you’ll discover that it’s much better to take a minimalistic approach. So for today, we gathered <strong>21 Stunning Examples of Clean and Minimal Web Designs</strong> to inspire your for your next project.</p>
<h3><a href="http://themetrust.com/demos/mindful/" target="_blank">Mindful – Minimal WordPress Theme</a></h3>
<p><a href="http://themetrust.com/demos/mindful/"><img title="mindful" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/mindful6.jpg" alt="" width="580" height="548" /></a></p>
<h3><a href="http://ff0000.com/about/" target="_blank">RED</a></h3>
<p><a href="http://ff0000.com/about/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white016.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://danielgray.com/" target="_blank">Daniel Gray</a></h3>
<p><a href="http://danielgray.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white026.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://fearonhay.com/" target="_blank">Fearon Hay Architects</a></h3>
<p><a href="http://fearonhay.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white036.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://patrickalgrim.me/" target="_blank">Patrick Algrim</a></h3>
<p><a href="http://patrickalgrim.me/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white046.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.harlointeractive.com/" target="_blank">Harlo Interactive</a></h3>
<p><a href="http://www.harlointeractive.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white056.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.evb.com/" target="_blank">Evolution Bureau</a></h3>
<p><a href="http://www.evb.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white066.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.campaignmonitor.com/" target="_blank">Campaign Monitor</a></h3>
<p><a href="http://www.campaignmonitor.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white086.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://bergerfohr.com/" target="_blank">B&amp;F</a></h3>
<p><a href="http://bergerfohr.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white096.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.slvczch.com/" target="_blank">Filip Slovacek</a></h3>
<p><a href="http://www.slvczch.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white106.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://olivierstaub.com/" target="_blank">Olivier Staub</a></h3>
<p><a href="http://olivierstaub.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white116.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.open121.com/" target="_blank">open121</a></h3>
<p><a href="http://www.open121.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white126.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.piccsy.com/investors/" target="_blank">Piccsy</a></h3>
<p><a href="http://www.piccsy.com/investors/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white136.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.hochburg.net/" target="_blank">Hochburg</a></h3>
<p><a href="http://www.hochburg.net/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white146.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.chrislinden.com/" target="_blank">Chris Linden</a></h3>
<p><a href="http://www.chrislinden.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white156.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.reachingquiet.com/" target="_blank">Reaching Quiet</a></h3>
<p><a href="http://www.reachingquiet.com/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white166.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://visualsupply.co/" target="_blank">Visual Supply Co</a></h3>
<p><a href="http://visualsupply.co/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white176.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.fredericchristian.de/" target="_blank">Frederic Christian</a></h3>
<p><a href="http://www.fredericchristian.de/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white186.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.displaycreative.it/" target="_blank">displaycreative.it</a></h3>
<p><a href="http://www.displaycreative.it/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white196.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://www.studiosaus.com/studio.html" target="_blank">Studio Saus</a></h3>
<p><a href="http://www.studiosaus.com/studio.html"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white206.jpg" alt="White Usage in Web Design" /></a></p>
<h3><a href="http://lesevades.com/en/" target="_blank">Les Evades</a></h3>
<p><a href="http://lesevades.com/en/"><img title="White Usage in Web Design" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/white216.jpg" alt="White Usage in Web Design" /></a></p>
<div>
<h3>About the Author</h3>
<p><img src="http://1.gravatar.com/avatar/b269f31b359aa6f6959e789581a4e4a1?s=80&amp;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D80&amp;r=G" alt="" width="80" height="80" /><strong>Gisele Muller</strong> is someone that recently discovered a new career online. A person that really likes technology, design, photography and creativity. An eternal geek wannabe, tech fan and a communication lover! Current location: San Bruno, CA – USA. Twitter: @gismullr</p>
<p>&nbsp;</p>
<p><a href="http://webdesignledger.com/inspiration/21-amazing-examples-of-clean-and-minimal-web-designs">Original Article</a></p>
</div>
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		<title>7 Habits of Highly Creative Minds</title>
		<link>http://www.nobleimaging.com/home/archives/1061?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-habits-of-highly-creative-minds</link>
		<comments>http://www.nobleimaging.com/home/archives/1061#comments</comments>
		<pubDate>Thu, 05 Jul 2012 16:18:07 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nobleimaging.com/home/?p=1061</guid>
		<description><![CDATA[Creativity is the result of how you think. Practicing the habits of creative thinking allows you to break the barrier of what’s achievable. Better freelancing skills, better clients, and the ability to get through tough situations are just a few of the things creative thinking brings. According to a global study by Adobe, “only 1 in [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><p><img class="alignright" title="Creativity" src="http://www.nobleimaging.com/wp-content/uploads/2012/07/photodune-2060282-connection-xs4.jpg" alt="" width="330" height="248" />Creativity is the result of how you think. Practicing the habits of creative thinking allows you to break the barrier of what’s achievable. Better freelancing skills, better clients, and the ability to get through tough situations are just a few of the things creative thinking brings.</p>
<p>According to a <a href="http://curiositycounts.com/post/21727933747/a-good-question-to-ask-ourselves-from-time-to">global study by Adobe</a>, “only 1 in 4 believe they are living up to their creative potential.” That’s a sad fact due to what’s truly possible. But what’s the good news here? Well, freelancers know how important the strive for creativity is. Plus we have the opportunity to create all day long.</p>
<p>We may sometimes be interrupted by <a href="http://freelanceswitch.com/start/a-comprehensive-guide-to-starting-your-freelance-career/">invoicing a client</a> or <a href="http://freelanceswitch.com/productivity/organizing-your-tools/">getting organized</a>, but creative minds always find time to be creative.</p>
<p>Whether you’re stuck in a creative rut or you want to maximize your creative thinking potential, here are the habits of creative thinkers to learn from.</p>
<h3>1. Learn Something New Every Day</h3>
<p>There’s one simple fact you need to know in order to succeed. In order to have the life you want. To live beyond the confined space of so-called life. And to spark your imagination so you can do the best work possible.</p>
<p>Here it is.</p>
<blockquote><p>“Everything around you that you call life was made up by people that were no smarter than you. You can change it. You can influence it. You can build your own things that other people can use.” – <a href="http://curiositycounts.com/post/19724954819/true-to-form-steve-jobs-vision-of-the-world">Steve Jobs</a></p></blockquote>
<p>Well said Mr. Jobs. Well said.</p>
<p>Creative minds don’t let other’s achievements affect their own creation of something remarkable. If you think you can’t do something – write a novel, code a website, or make a product you believe people will need – think again. Think about the fact that everything you see right now was created by someone. Did they have some sort of superpower?</p>
<p>No. They were a creative thinker who practiced the habits of creative thinking truly and passionately.</p>
<p>&nbsp;</p>
<p>Developing creativity means learning something new every day. Go to <a href="http://hub.tutsplus.com/">the best place to learn online</a> to find new tutorials and articles posted daily on topics relating to your freelancing niche. Take time between working on projects and running errands to acquire a new skill. This could also mean experimenting with new techniques for the stuff you’re already working on.</p>
<p>Here’s an example for you. My friend is a photographer and has just recently starting drawing. Every day he makes sure to draw <em>something</em> – a sketch, a concept, a character, anything. What he told me is that the more he draws, the more interesting his art becomes. New techniques and approaches to drawing lines helps expand the creativity of his work. You know what happened next? His photography became more interesting too.</p>
<p>Creativity happens when you make the effort to learn or try something new every day. Pretty soon it will become a habit. Have good creative habits and your mind will be happy.</p>
<h3>2. Connect The Dots</h3>
<p>Steve Jobs talked about it in his <a href="http://www.youtube.com/watch?v=UF8uR6Z6KLc">famous commencement speech</a>. He said that creativity is just connecting the dots. Creative thinkers produce ideas by finding the relationship between facts. Facts merely on their own are useless until one sees the connection between them.</p>
<blockquote><p>Creative thinkers produce ideas by finding the relationship between facts. Facts merely on their own are useless until one sees the connection between them.</p></blockquote>
<p>When you see the connection between facts, you’re able to create something different.</p>
<p>This is what your clients are expecting. Even if they aren’t aware of it, they’re really going to you because they rely on a fresh perspective.</p>
<p>Developing a wide range of skills is a great way to discover the connection of ideas. Don’t just stick to what you’re “naturally” good at. If you’re a web designer, spending some time learning how to code will make your designs better. Why? Because you’re opening up new venues of creativity based on technical aspects you weren’t aware of. For example, you may have never thought to design a website with vertical text. But with a little exploration into HTML and CSS you learned not only how to technically <a href="http://net.tutsplus.com/tutorials/html-css-techniques/the-easiest-way-to-create-vertical-text-with-css/">create vertical text with CSS</a> – but it opened your mind into the possibilities of using vertical text for web design work.</p>
<p>The connection between ideas doesn’t happen unless you explore a little. Start enhancing your natural gift with the skills that complement it. Writers can <a href="http://photo.tutsplus.com/">learn about photography</a>, designers can <a href="http://net.tutsplus.com/">learn about development</a>, and developers can <a href="http://webdesign.tutsplus.com/">learn about design</a>. Clients will thank you for your ability to see above and beyond. You may even spot something they weren’t aware of and <a href="http://freelanceswitch.com/clients/strengthen-client-relations/">offer your advice</a>.</p>
<h3>3. See The Potential and Make A List</h3>
<p>Don’t stop thinking just because the technology, money, or support behind your idea doesn’t exist yet. It will someday. Reality is the result of imagination. What you put into the machine of creativity is the actual product or innovation you’ll get out.</p>
<p>You can create your best work based on the amount of vision you put into a single idea. Even <a href="http://curiositycounts.com/search/einstein#!/post/20665900593/albert-einstein-via-nasas-one-hundred-year">Einstein famously said</a>, “Logic will get you from A to B. Imagination will take you everywhere.”</p>
<p>Some tend to think lists are too constraining for the creative mind. But this only partly true. A list telling you mundane tasks to do at a specific time sure can be limiting to creative thinking. But good list-making is about more than simple task management.</p>
<p>Creative thinkers use lists as mental roadmaps. As a place to see all their ideas before they get overrun by another wave of creative thought. <a href="http://www.brainpickings.org/index.php/2012/06/01/thomas-edison-to-do-list-1888/">Thomas Edison</a>, John Lennon, and Leonardo da Vinci are among some of the creative thinkers of history that have used list-making as a creativity tool. Designers and illustrators can either make lists of concepts or keep a sketchpad to quickly draw out their ideas. When a new project comes up, it’s easy to be inspired when you already have all your creative thoughts written or drawn in front of you.</p>
<p>Here’s what you should do. Make a list of the things you want your freelance business to do, to be, and to achieve. Without editing, without thinking too much, and without believing something’s impossible – just write a list.</p>
<p>Now take a good look at your list. Keeping in mind the habits of creative thinking, what is stopping you from making the things on your list a reality? Remember that reality is what you create. Think creatively and you’ll find solutions to the issues that may come up when you’re working freelance. Besides – clients are trusting you to be a good solution-finder.</p>
<h3>4. Don’t Shut The Door On Creativity</h3>
<p>We all know it’s important to listen to other’s feedback. But if someone is telling you something can’t be done or shouldn’t be done without hearing the full story – don’t listen to them. Create without interruption. You don’t want someone knocking down your ideas before those ideas flourish.</p>
<blockquote><p>You don’t want someone knocking down your ideas before those ideas flourish.</p></blockquote>
<p>When it comes to being a freelancer though, we have to sometimes tone down our creative mind from getting too wild. But don’t do this right away. If a client asks for a logo with very specific requests, don’t immediately follow those rules.</p>
<p>First, design with your initial instincts. What could you do with their concept that they hadn’t asked for? Then tone it down to meet their requirements. Perhaps you could even include this concept design in your preliminary draft. It may even inspire your client to think of something they would want to include in the design. But if you’re going to do this, make sure most of the work you present them follows what they asked for. The point is to keep the door to creativity open. When you write, don’t stop to edit. This is when you loose all the good thoughts that prompted you to open a blank document in the first place.</p>
<p>Create now and edit after. Who knows where your creative mind will go?</p>
<h3>5. Keep a Broad Perspective</h3>
<p>As a business person (and that’s what you are as a freelancer) you know that the nature of business is to constantly evolve. Roll with the punches, adapt to demands, and carve out a new path in the direction of what a client wants. If you’re going to achieve all that, you’re going to need to think outside the box. Come up with creative ways to take one person’s vision and make it a well-rounded piece.</p>
<p>Many artists throughout history have displayed the effort to think beyond a one-way street. <a href="http://www.copyblogger.com/picasso-social-media/">Picasso</a> went through many stages of different styles of art. He had the Blue Period, the Rose Period, and the Surrealist Period, among others.</p>
<p>Over time he evolved. He changed his art to reflect the outside situations he felt and experienced.</p>
<p>As a creative freelancer, you need a broad perspective. Creative minds are curious about how the world works. They find various topics fascinating. This is especially important when it comes to working with your clients. The types of clients we work with vary. Many probably aren’t like you, but you need to know how they think in order to write the best copy, design the best website, or take the best photos for their type of business goals.</p>
<h3>6. Say No A Lot More Than You Think</h3>
<p>Sifting out the stuff that doesn’t work is just as important as keeping the things that do work. Saying no to clients is actually an important aspect in preserving your creativity. Getting overloaded by requests for extra work will reduce the quality of the work you already have on your plate. But it’s not just about saying no to clients. Saying no also means refining your creative ideas….eventually.</p>
<p>First, let your imagination soar. Write without editing and design without rules. But after that, reel in some of the crazy concepts you caught. Refining the results of your creative thinking and revising out the parts that don’t fit is what creates a solid piece of work.</p>
<h3>7. Share Your “Ah Ha!” Moments</h3>
<p>Two minds are better than one. Collaboration is key to developing ideas and taking them places you hadn’t thought of before. This habit goes hand in hand with connecting the dots.</p>
<blockquote><p>It’s like picking fruit from a tree that grows apples and pears and bananas and mangos all on the same branch, instead of picking an apple from an apple tree.</p></blockquote>
<p>Sometimes an idea flourishes when you talk about it with a friend, co-worker, or partner. Other times, you (and the people you’re talking with) end up with a long list of new ideas that strayed so far from the original thought. This is good. This allows you to connect the dots between all those ideas which, really, has more substance and depth than a singular concept.</p>
<p>Imagine a blank whiteboard on the wall. How many creative ideas could you write down in 5 minutes? What would that whiteboard look like? Now think of 5 creatively-minded individuals (you included) writing down all their creative ideas in the same 5 minutes. You get a different image in your head about what that whiteboard looks like now, don’t you? There’s more to explore and expand upon. It’s like picking fruit from a tree that grows apples and pears and bananas and mangos all on the same branch, instead of picking an apple from an apple tree. The variety of possible creative connections gets you drooling.</p>
<p>Freelancers have the great advantage of <a href="http://freelanceswitch.com/industry-tips/time-with-other-freelancers/">collaborating with other freelancers</a>. Not only does the work of individual freelancers improve that way, but the entire value of freelancing in general goes up because we’ve just helped each other reach prime creative levels. People choosing to go the freelance hiring route will feel more secure in their decisions knowing that what they can expect from the freelancing community is a high standard for creativity and effective results.</p>
<h3>Putting in the Creative Effort</h3>
<p>Inspiration doesn’t come from the sky above. It doesn’t come from spending countless hours on social media sites. It comes from you.</p>
<p>Put in the effort to develop creative thinking habits and the quality of your freelance skills will grow.</p>
<p>Right now I’m looking at a painting on my wall. Don’t ask me what it is. It’s way too bizarre to explain. All I can say is that this artist created a completely different world. A world so different from the one outside. It took guts to create the kinds of creatures he did and to imagine the type of landscape they flourish in.</p>
<p>It may take some effort to get your creativity flowing, but as soon as it starts it doesn’t stop. Just practice the habits of creative thinking and you’ll become a better freelancer. Not only will your skills improve, but all the other hats you wear will improve too. That’s what creative thinking does.</p>
<p>&nbsp;</p>
<p><em>Original Article: <a href="http://freelanceswitch.com/inspiration/7-habits-of-creative-minds/">http://freelanceswitch.com/inspiration/7-habits-of-creative-minds/</a></em></p>
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		<title>Speculative Work, Why Designers Shouldn’t Work For Free</title>
		<link>http://www.nobleimaging.com/home/archives/1056?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=speculative-work-why-designers-shouldnt-work-for-free</link>
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		<pubDate>Thu, 05 Jul 2012 15:46:13 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[design]]></category>

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		<title>I’M COMIC SANS, ASSHOLE.</title>
		<link>http://www.nobleimaging.com/home/archives/1036?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=im-comic-sans-asshole</link>
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		<pubDate>Wed, 23 May 2012 05:42:24 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[fonts]]></category>

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		<description><![CDATA[I’M COMIC SANS, ASSHOLE. BY MIKE LACHER &#160; Listen up. I know the shit you’ve been saying behind my back. You think I’m stupid. You think I’m immature. You think I’m a malformed, pathetic excuse for a font. Well think again, nerdhole, because I’m Comic Sans, and I’m the best thing to happen to typography since [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><p style="text-align: center;"><span style="font-family: 'comic sans ms';">I’M COMIC SANS, ASSHOLE.</span></p>
<h2 style="text-align: center;"><span style="font-family: 'comic sans ms';">BY <a href="http://www.mcsweeneys.net/authors/mike-lacher" rel="author">MIKE LACHER</a></span></h2>
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<p>&nbsp;</p>
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<div style="text-align: center;"><span style="font-family: 'comic sans ms';">Listen up. I know the shit you’ve been saying behind my back. You think I’m stupid. You think I’m immature. You think I’m a malformed, pathetic excuse for a font. Well think again, nerdhole, because I’m Comic Sans, and I’m the best thing to happen to typography since Johannes fucking Gutenberg.</span></div>
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<div style="text-align: center;"><span style="font-family: 'comic sans ms';">You don’t like that your coworker used me on that note about stealing her yogurt from the break room fridge? You don’t like that I’m all over your sister-in-law’s blog? You don’t like that I’m on the sign for that new Thai place? You think I’m pedestrian and tacky? Guess the fuck what, Picasso. We don’t all have seventy-three weights of stick-up-my-ass Helvetica sitting on our seventeen-inch MacBook Pros. Sorry the entire world can’t all be done in stark Eurotrash Swiss type. Sorry some people like to have fun. Sorry I’m standing in the way of your minimalist Bauhaus-esque fascist snoozefest. Maybe sometime you should take off your black turtleneck, stop compulsively adjusting your Tumblr theme, and lighten the fuck up for once.</span></div>
<p>&nbsp;</p>
<div style="text-align: center;"></div>
<div style="text-align: center;"><span style="font-family: 'comic sans ms';">People love me. Why? Because I’m fun. I’m the life of the party. I bring levity to any situation. Need to soften the blow of a harsh message about restroom etiquette? SLAM. There I am. Need to spice up the directions to your graduation party? WHAM. There again. Need to convey your fun-loving, approachable nature on your business’ website? SMACK. Like daffodils in motherfucking spring.</span></div>
<p>&nbsp;</p>
<div style="text-align: center;"></div>
<div style="text-align: center;"><span style="font-family: 'comic sans ms';">When people need to kick back, have fun, and party, I will be there, unlike your pathetic fonts. While Gotham is at the science fair, I’m banging the prom queen behind the woodshop. While Avenir is practicing the clarinet, I’m shredding “Reign In Blood” on my double-necked Stratocaster. While Univers is refilling his allergy prescriptions, I’m racing my tricked-out, nitrous-laden Honda Civic against Tokyo gangsters who’ll kill me if I don’t cross the finish line first. I am a sans serif Superman and my only kryptonite is pretentious buzzkills like you.</span></div>
<p>&nbsp;</p>
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<div style="text-align: center;"><span style="font-family: 'comic sans ms';">It doesn’t even matter what you think. You know why, jagoff? Cause I’m famous. I am on every major operating system since Microsoft fucking Bob. I’m in your signs. I’m in your browsers. I’m in your instant messengers. I’m not just a font. I am a force of motherfucking nature and I will not rest until every uptight armchair typographer cock-hat like you is surrounded by my lovable, comic-book inspired, sans-serif badassery.</span></div>
<p>&nbsp;</p>
<div style="text-align: center;"></div>
<div style="text-align: center;"><span style="font-family: 'comic sans ms';">Enough of this bullshit. I’m gonna go get hammered with Papyrus.</span></div>
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		<title>Ode to the Entrepreneur. ~ Evan Beard</title>
		<link>http://www.nobleimaging.com/home/archives/969?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ode-to-the-entrepreneur-evan-beard</link>
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		<pubDate>Mon, 16 Apr 2012 04:39:38 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>

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		<description><![CDATA[To be an entrepreneur traditionally means that you start something, usually a company. But this is not an entrepreneur. It is to look in the face of intolerable odds and know that you will conquer them. It is to stand as David, in front of Goliath, and to feel not fear. It is to conquer your [...]]]></description>
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<h3>To be an entrepreneur traditionally means that you start something, usually a company.</h3>
<h3><em>But this is not an entrepreneur.</em></h3>
<p>It is to look in the face of intolerable odds and know that you will conquer them.</p>
<p>It is to stand as David, in front of Goliath, and to feel not fear.</p>
<p>It is to <a href="http://www.elephantjournal.com/2012/03/the-seven-fears-of-highly-successful-people--martin-murphy/" target="_blank">conquer your insecurities</a>, for at every point, everything will be at once going great and falling apart, held in precarious balance by some force that you don’t understand.</p>
<blockquote><p>An entrepreneur is an emotional warrior, one who succumbs not to the tides of life, or accepts the hand he’s been dealt, but who deals a new hand himself, who changes the rules if the rules don’t work for him. There is no time to be knocked down or upset, only <a href="http://www.elephantjournal.com/2012/03/qualities-you-should-carry-in-your-entrepreneurial-tote-bag--martin-murphy/" target="_blank">time for action</a>.</p></blockquote>
<p>As entrepreneurs we do impossible things, we dream big dreams, we know the toil and tears of hard work, the pain in the eyes that comes from working hours on hours, the ache in the back. The feeling of at once needing a shower from personal neglect but also not needing one, because today <a href="http://www.elephantjournal.com/2011/11/emergency-10-things-to-do-when-someone-spills-coffee-on-your-laptop/" target="_blank">the keyboard is your only companion</a>.</p>
<p>To be an entrepreneur is <a href="http://www.elephantjournal.com/2011/12/no-excuses/" target="_blank">a way of life</a>, it defines our relationships: with God, with our significant others, with our family.</p>
<h4>We are the ones who do not settle, who know no gear but our highest, who aren’t afraid of failure as a part of who we are; for we know that if we don’t fail on occasion, we aren’t aiming high enough.</h4>
<p>We are dedicated people—to our work, to our life, to those with whom we’re close.</p>
<p>We know the feeling of living on pure adrenaline and you can see it twinkle in our eyes, dangerous and fierce.</p>
<p>To feel the triumphs of life, and the sorrows; to breathe them in as a beautiful, artistic experience; to enjoy the vicissitudes as others do the Mona Lisa.</p>
<blockquote>
<h4>This is how one is an entrepreneur. We are people of passion.</h4>
<p>&nbsp;</p>
<p><a href="http://evbeard.com/posts/to-be-an-entrepreneur/" target="_blank">Original Article 1</a></p>
<p><a href="http://www.elephantjournal.com/2012/04/ode-to-the-entrepreneur/?utm_source=Elephant+Journal+News&amp;utm_campaign=January+24%2C+2012&amp;utm_medium=email" target="_blank">Original Article 2</a></p></blockquote>
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		<title>Richard Branson: How To Succeed In Business By Really Trying</title>
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		<pubDate>Tue, 10 Apr 2012 18:16:06 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Forbes]]></category>

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		<description><![CDATA[&#160; Written by: Steve Denning, Contributor RADICAL MANAGEMENT: Rethinking leadership and innovation Original Article &#160; &#160; Suffering Philadelphian air travelers: help is on the way! I was cheered to hear last week from CEORichard Branson that Virgin America is starting flights into Philadelphia. In May 2011, I described here the horrors of US Airways and its Philadelphia hub. Last [...]]]></description>
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<p><a href="http://blogs.forbes.com/stevedenning/"><img class="alignleft" src="http://www.nobleimaging.com/wp-content/uploads/2012/04/stevedenning_1364.jpg" alt="Steve Denning" width="136" height="136" /></a>Written by: <a href="http://blogs.forbes.com/stevedenning/">Steve Denning</a>, Contributor</p>
<p>RADICAL MANAGEMENT: Rethinking leadership and innovation</p>
<p><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/richard-branson-how-to-succeed-in-business-by-really-trying/" target="_blank">Original Article</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Suffering Philadelphian air travelers: help is on the way!</p>
<p>I was cheered to hear last week from CEO<a href="http://www.forbes.com/profile/richard-branson/">Richard Branson</a> that Virgin America is starting flights into <a href="http://www.forbes.com/places/pa/philadelphia/">Philadelphia</a>. In May 2011, I described here the <a href="http://www.forbes.com/sites/stevedenning/2011/05/17/us-air-delta-customer-service-vs-delighting-the-customer/" target="_blank">horrors of US Airways and its Philadelphia hub</a>. Last week, on CNBC’s SquawkBox, on the introduction of the new service, Branson offered pointed insights as to why US airlines are doing so miserably as well as making us miserable. He gave five suggestions as to how things need to improve.<strong></strong></p>
<h3><strong>1. </strong><strong>Increase quality of service</strong></h3>
<p>Branson said he had set up Virgin America to increase the quality of air travel for poor Americans who have suffered for many, many years domestically. Virgin America, he said, was opening a lot of new routes around America. Philadelphia has almost no competition between Philadelphia and <a href="http://www.forbes.com/places/ca/los-angeles/">Los Angeles</a>and Philadelphia and <a href="http://www.forbes.com/places/ca/san-francisco/">San Francisco</a>. He said that Virgin would give US Airways “a run for their money.”<strong></strong></p>
<h3><strong>2. </strong><strong>Offer quality equipment</strong></h3>
<p>Branson said, “US Airways doesn’t have any plugs for plugging in your equipment, no entertainment system. But with Virgin America, we have the kind of airline that people from Philadelphia and the West Coast enjoy to fly and I think we’ll do well on this route.”<strong></strong></p>
<h3><strong>3. Don’t nickle and dime your customers</strong></h3>
<p>As CNBC host Becky Quick noted<strong>: </strong>recently air travelers in the US have been getting<strong> </strong>nickeled and dimed for everything. One airline is even proposing to charge people $35 if they want to bring any carry-on luggage with them to store in the overhead compartments. Branson agreed: “Virgin likes to come in to businesses where people are being nickeled and dimed and where the quality of services is pretty dire. What’s happened in America is you have got these enormous airlines that are getting bigger and bigger and, now, the last thing they seem to think about is quality of service. In every other industry in America—hotels, restaurants, clubs, et cetera—quality is of paramount importance. However on a competitive basis, the airlines play into our hands, the more they make decisions like this which the public dislike.”</p>
<h3>4.      Allow actual competition</h3>
<p>Consolidation of airlines in the US<strong> </strong>has made the airlines stronger but prices have also gone up. In fact, Virgin made its name going up against a virtual monopoly: British Airways. Branson said, “Consolidation is not good for the consumer and it’s incredible that the competition authorities keep allowing it to happen. In Britain, in their wisdom, the Comptition Authoriy has just allowed British Airways to take over British <a href="http://www.forbes.com/places/tx/midland/">Midland</a>. You wonder how they got the title, “Competition Authority”. A competition authority should be telling airlines to compete and if you don’t compete successfully to go away so you can make room for new up and coming companies with better ideas. You shouldn’t be able to be propped up by getting together with an even bigger carrier and then being able to monopolize and put fares up because you have no competition. It’s madness in what’s happening in the airline industry in the last five years.”</p>
<h3>5.      No resurrection: let dead airlines actually die</h3>
<p>Branson continued: “You also have this bizarre thing in America where if a company goes bust, it doesn’t actually go bust: it goes into Chapter 11. It screws its competitors by screwing its creditors, comes back out of Chapter 11 and then most likely goes back into Chapter 11 again few years later. Continental has been in chapter 11 four or five times. There’s not one carrier in America that we competed with over the last 25 years that hasn’t gone bust, at least once. Generally four or five times.”</p>
<h3>Not unique to the airline industry</h3>
<p>These problems are obviously not unique to the airline industry. I have described elsewhere how they play out in other sectors including:</p>
<ul>
<li><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/06/17/apples-retail-stores-more-than-magic/" target="_blank">Retailing</a> (Apple)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2011/08/07/why-no-apple-in-the-food-industry/" target="_blank">Food industry</a> (Kraft, Sara Lee)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/03/01/dont-blame-green-for-ges-problems/" target="_blank">Conglomerates</a> (GE)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2011/10/08/scalable-collaboration-lessons-from-china-li-fung/" target="_blank">Clothing</a> (Li &amp; Fung)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/02/23/wal-mart-and-the-futility-of-traditional-management/" target="_blank">Supermarkets</a> (Wal-Mart)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/04/14/how-marc-benioff-of-salesforce-com-became-the-most-valuable-ceo-of-all/" target="_blank">Customer relationship management services </a>(Salesforce)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/05/20/cisco-vs-juniper-delight-or-die/" target="_blank">Computer routers</a> (Cisco, Juniper)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2011/09/30/how-amazon-created-the-kindle-fire-part-11/" target="_blank">Computer tablets</a> (Amazon Fire)</li>
<li><a href="http://www.forbes.com/sites/stevedenning/2011/10/26/can-banks-delight-customers/" target="_blank">Banks</a></li>
</ul>
<p>In effect, we are not dealing with an <em>airlines </em>problem. We are confronted with an economy-wide <em>management </em>problem. Organizations are not sufficiently agile to cope with the demands of today’s emerging <a href="http://www.forbes.com/sites/stevedenning/2012/01/31/is-the-us-in-a-phase-change-to-the-creative-economy/" target="_blank">Creative Economy</a>. The Fortune 500 must master the radically different management principles needed for continuous innovation that delights customers, with a different role for the managers, a different way of coordinating work, a different set of values and a different way of communicating. This is not rocket science. It goes by different names: “management 2.0″, “customer capitalism” or “Agile managment.” I have called <a href="http://www.forbes.com/sites/stevedenning/2012/04/10/2011/07/08/the-five-big-surprises-of-radical-management/" target="_blank">radical management</a>. Whatever we want to call it, as Richard Branson explains, it’s very different from traditional management.</p>
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		<title>Why Your Marketing is Missing the Mark  (And How You Can Fix It)</title>
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		<pubDate>Mon, 09 Apr 2012 15:19:16 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Picture this scenario: it’s Friday night, and you head out to a nice restaurant after a long week of work. While you’re relaxing over a glass of wine, the waiter comes over and informs you of the special. “We have a delicious salmon risotto tonight,” he says. That sounds perfect, you think, so you order [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><h1><img class="alignleft" title="hooked" src="http://www.nobleimaging.com/wp-content/uploads/2012/04/goldfish-hook3.jpg" alt="image of fish chasing a hook" width="240" height="268" /></h1>
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<p>Picture this scenario: it’s Friday night, and you head out to a nice restaurant after a long week of work.</p>
<p>While you’re relaxing over a glass of wine, the waiter comes over and informs you of the special. “We have a delicious salmon risotto tonight,” he says.</p>
<p><em>That sounds perfect</em>, you think, so you order the dish. The waiter jots it down and heads back toward the kitchen as you continue your wine and conversation.</p>
<p>So far, so good, right?</p>
<p>But then the chef comes out and walks over to your table.</p>
<p>“I understand you’ve ordered the salmon risotto,” she says as you nod in affirmation. “Well, risotto is a bit tricky, and it’s important we get the salmon right, too… have you ever made it before?”</p>
<p>Before you can respond, the chef turns around. “Tell you what, I’ll go ahead and get the olive oil started … you wash up and meet me back in the kitchen.”</p>
<p>I’m guessing this experience has never happened to you, and I’m also guessing that you probably wouldn’t enjoy it if it did. After getting past the initial surprise (does the chef really want me to come back in the kitchen and help prepare the food?), you’d probably find it very odd.</p>
<p>You know that the food in the restaurant costs much more than it would in the grocery store — you’re paying a big premium for atmosphere and service. If you wanted to make salmon risotto yourself, you would have done so. You didn’t go to the restaurant to learn to make a new dish; you went to relax and have people do everything for you.</p>
<p>What does this scenario have to do with <a href="http://www.copyblogger.com/risky-business/">running a business</a> or plotting a course toward freedom?</p>
<h3>Your customers don’t want to make their own dinner</h3>
<p>Instead of <a href="http://www.copyblogger.com/copywriting-offers/">offering people what they really want</a>, too many business owners have this idea that it’s better to involve customers in the behind-the-scenes … because that’s what they <em>think</em> customers want.</p>
<p>We’ve become experts in telling people things they don’t want to hear about, and teaching people things they don’t want to learn.</p>
<p>It’s all the fault of the old parable:</p>
<blockquote><p>Give a man a fish and he’ll fish for a day. Teach a man to fish and he’ll fish for a lifetime.</p></blockquote>
<p>This might be a good idea for homeless fishermen, but it’s often a terrible idea in business.</p>
<h3>Try a better idea</h3>
<p>A better idea is to give people what they actually want, and the answer to that lies in understanding something very simple about who we are. Get this point right, and a lot of other things become much easier.</p>
<p>Most of us don’t want to learn how to fish. We work all week and go to the restaurant so that someone can take care of everything for us. We don’t need to know the details of what goes on in the kitchen; in fact, we may not even <em>want</em> to know the details.</p>
<p>Instead, we want the fish brought to us on a plate, deboned, lightly breaded, and pan-fried with a slice of lemon.</p>
<h3>To give people what they want, first you have to define<em>value</em></h3>
<p>What is value, exactly? Here’s a basic definition:</p>
<blockquote><p>Something desirable and of worth, created through exchange or effort.</p></blockquote>
<p>Perhaps an even easier way to think about it is: <em>value means helping people</em>.</p>
<p>If you’re trying to build a business and you begin your efforts by helping people, you’re on the right track. When you get stuck, ask yourself: how can I give more value? Or more simply: How can I help my customers more?   Over the past two years, I’ve been traveling the world, interviewing “unexpected entrepreneurs” as part of the research for a book.</p>
<p>I learned to understand the clear value proposition that each person offered their customers. In most cases, there was a clear distinction between the actual product or service, and how it made the end-user feel.</p>
<p>Copywriters talk about <a href="http://www.copyblogger.com/now-featuring-benefits/">getting to the real benefit of the product</a>. The successful entrepreneurs I talked with had learned to market that real benefit — to “give their customers the fish.”</p>
<ul>
<li>Jaden Hair provides recipes and stories about food from her popular website<a href="http://steamykitchen.com/">SteamyKitchen.com</a> … but <strong>the real benefit is “spend quality time with your family.”</strong></li>
<li>Megan Hunt makes custom dresses and wedding accessories from a co-working space in Omaha … but <strong>the real benefit for brides is “feel special on your big day.”</strong></li>
<li>Ridlon “Sharkman” Kiphart takes clients on adventure tours to exotic destinations … and <strong>the benefit is “Live adventurously by joining us for the trip of a lifetime.”</strong></li>
<li>Kelly Newsome left a high-paying job as a New York attorney to operate a private yoga practice in Washington, D.C … and <strong>the real benefit to her clients is “relax and prepare for the day through a personalized, guided practice.”</strong></li>
</ul>
<p>The stories go on and on, and you might be able to tell a similar story from your own experience.</p>
<p>When it comes down to it, what people really, <em>really </em>want is pretty simple.</p>
<p>We want to be happy. We want to have our lives improved, either through the addition of something positive or the subtraction of something that causes stress and hassle.   Are you doing that in your business?</p>
<p>Are you giving your customers what they really want?</p>
<p><em><strong>About the Author:</strong> Chris Guillebeau’s upcoming book, <a href="http://100startup.com/">The $100 Startup</a>, launches on May 8th during the world’s first 7-continent book tour. He also writes for a small army of remarkable people at <a href="http://chrisguillebeau.com/">ChrisGuillebeau.com</a>.</em></p>
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		<title>How That Sausage of Happiness Is Made</title>
		<link>http://www.nobleimaging.com/home/archives/924?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-that-sausage-of-happiness-is-made</link>
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		<pubDate>Wed, 04 Apr 2012 19:15:31 +0000</pubDate>
		<dc:creator>Adam Richard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Stefan Sagmeister’s ‘Happy Show’ at Institute of Contemporary Art Ryan Collerd for The New York Times Stefan Sagmeister during the installation of “The Happy Show” exhibition at the Institute of Contemporary Art in Philadelphia. The quest for happiness has been the direct or indirect subject of a huge chunk of intellectual endeavor: philosophy, theology, psychology, [...]]]></description>
			<content:encoded><![CDATA[<div class='wb_fb_top' style='text-align:'></div><h4>Stefan Sagmeister’s ‘Happy Show’ at Institute of Contemporary Art</h4>
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<div>Ryan Collerd for The New York Times</div>
<p>Stefan Sagmeister during the installation of “The Happy Show” exhibition at the Institute of Contemporary Art in Philadelphia.</p>
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<p>The quest for happiness has been the direct or indirect subject of a huge chunk of intellectual endeavor: philosophy, theology, psychology, economics and, of course, literature, which has tended to cast a jaundiced eye on the matter. “To be stupid and selfish and to have good health are the three requirements for happiness,” Flaubert wrote, “though if stupidity is lacking, the others are useless.”</p>
<p><img class="alignright" title="Stefan Sagmeister writing on an elevator door, part of his “Happy Show” exhibition." src="http://www.nobleimaging.com/wp-content/uploads/2012/04/SAGMEISTER-articleInline6.jpg" alt="" width="190" height="296" />The world of design aims ultimately at happiness, too, through the elegance of a font or the feel of an iPhone. But a few years ago the Austrian-born graphic designer Stefan Sagmeister decided to take on the problem of happiness more directly, in much the same way he has approached ad campaigns and the celebrated album covers he has designed for David Byrne and the Rolling Stones.</p>
<p>“I know how presumptuous it sounds,” he said recently, smiling, in his offices on West 23rd Street in Chelsea. “I also knew I had to find a way to limit it, because it’s just too crazy-huge a problem. You could spend your whole life on it, as lots of philosophers have.”</p>
<p>Happiness is not a problem that Mr. Sagmeister has struggled with much personally. On a scale of 1 to 10, he rates himself a provisional 8. But in 2008, during a yearlong sabbatical in Indonesia that he chose to devote mostly to making furniture, he received some blunt feedback from a close friend. “He said if I was taking a whole year off, and at the end of it I had only some tables and chairs to show, then it would be pretty skimpy, wouldn’t it?” Mr. Sagmeister said. “And that somehow seemed true, even though I didn’t want to hear it.”</p>
<p>So he started to work instead on an ambitious, unusual feature-length documentary, “The Happy Film,” a kind of delivery vehicle for several years of thinking and reading about the nature of happiness. The film is not yet finished, but it has spun off an equally unusual art — or maybe design, or maybe amateur sociology — exhibition, “The Happy Show,” that opens on Wednesday at the <a title="The ICA’s Web page for the show" href="http://www.icaphila.org/exhibitions/happyshow.php">Institute of Contemporary Art in Philadelphia</a> and later travels to the Museum of Contemporary Art in Los Angeles.</p>
<p><img class="alignleft" title="“The Happy Show” is very text-based. Above, an exit gets a new meaning." src="http://www.nobleimaging.com/wp-content/uploads/2012/04/JP-SAGMEISTER3-articleInline6.jpg" alt="" width="190" height="127" />The approach of the show to its momentous topic can be gauged partly through one of its invitations: a thin, scrumptious-looking slice of Austrian beerwurst, vacuum-sealed in plastic, with the word “HAPPY” cut out of it.</p>
<p>“Because, when you get down to it, it seems that the two things that lead most quickly and reliably to happiness are having sex and eating rich, fatty foods,” said Mr. Sagmeister, who worked for weeks to perfect the sausage invitation with a fellow designer, Jessica Walsh.</p>
<p>But Mr. Sagmeister’s extensive reading — primarily in the field of positive psychology, a movement focused on well-being, pioneered by <a title="Dr. Seligman’s homepage on the university’s Web site" href="http://www.authentichappiness.sas.upenn.edu/Default.aspx">Martin Seligman</a> at the University of Pennsylvania and explored by fellow psychologists like<a title="Dr. Haidt’s Web page" href="http://righteousmind.com/">Jonathan Haidt</a> — led him to a slightly more complex view. The conclusion he reached was that the three most widely agreed-upon routes to happiness were meditation, cognitive behavioral therapy and psychotropic drugs. He decided to spend a considerable amount of time testing each on himself, while filming the process.</p>
<p>“The question I wanted to answer was, could I train my mind to be happy, the same way one trains one’s body?” he said. “In running, I know that I can train as much as I want and I’m never going to break the world record for the five miles. It’s partly genetics; I’m just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?”</p>
<p><img class="alignright" title="An exhibit in “The Happy Show,” which opens on Wednesday." src="http://www.nobleimaging.com/wp-content/uploads/2012/04/JP-SAGMEISTER2-articleInline6.jpg" alt="" width="190" height="239" />With Dr. Haidt signed on as an adviser to the film, Mr. Sagmeister began his positive-psychology self-research project in 2011 in Bali, where he went to meditate for the first time in his life, spending three months in intensive sessions.</p>
<p>Back in New York, he began therapy (another first), taking a camera crew to each visit. He and his therapist, Sheenah Hankin, talked about issues like the recent death of his mother, to whom he was very close, and his desire at 49 to settle down and have a family.</p>
<p>“The guy came in, and he was basically happy,” Dr. Hankin said. “That doesn’t happen often here.” The Philadelphia exhibition, which features an extended trailer for the film and a virtual funhouse of didactic interactive displays, functions much less like a design show than like an three-dimensional glimpse into Mr. Sagmeister’s travels in self-improvement.</p>
<p>“I went in thinking I was going to be doing a project with a graphic designer, and it’s only in the past few months that I’ve realized I’m doing a project, really, with a writer and poet,” said Claudia Gould, the longtime director of the Institute of Contemporary Art who left last year to take over the directorship of the Jewish Museum in New York. “Maybe he won’t end up being a graphic designer when everything is said and done.”</p>
<p>Mr. Sagmeister isn’t ready to answer that question just yet. He is willing to report, midresearch, that therapy seems much more effective than meditation in increasing overall happiness. But he will soon begin the final phase of the film — drugs — so the verdict is still out. The pharmaceuticals will probably be by prescription, though he had entertained the idea of sampling heroin, “because when are you going to get a chance to try something like that in a controlled environment like this?”</p>
<p>In an e-mail last week, he reported that he had spoken to a friend with some experience in the area and had decided that it was a level of happiness he probably could not afford. “Truly awful the first time, you just throw up, and by the time it actually gets to be enjoyable, you are already hooked,” he wrote. “I will leave it alone and stick with the pills.”</p>
<p><a href="http://www.nytimes.com/2012/04/04/arts/design/stefan-sagmeisters-happy-show-at-institute-of-contemporary-art.html?_r=1" target="_blank">ORIGINAL ARTICLE</a></p>
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